Thursday, September 18, 2014

Introducing One Direction's "The Looks Collection" by Markwins*

Hi All!  I was lucky enough to receive one of the new One Direction "The Looks Collection" makeup sets by Markwins Intl. While admittedly I'm not the demographic for this line, I do love all types of cosmetics and was fortunate to get the Midnight Madness Collection that had colors I would actually use.  I really wasn't sure what to expect but I did find out that Markwins’ portfolio of brands includes Wet n Wild, Physicians Formula and The Color Institute. All brands that I'm very familiar with and love.

The collection is packaged in a hinged collectible tin that can be reused.  I thought this was cute and definitely something that would have appealed to my teenage self.

The inside of the collection.  I really liked the way it's packaged. 

It comes with an eye shadow palette, mascara, lipstick, lip gloss, an eye/body crayon, nail polish and stencils.

 I really love the colors in the eye shadow palette. They are great for doing a smoky eye for nights out.  I also love most everything with either shimmer or sparkle and these colors don't disappoint in that area.
I swatched most of the collection the descriptions are straight from the back of the tin.
 From left to right are:
"Best Song Ever"-crimson red crème lipstick
I'm a huge fan of any and all red lipsticks and I did love the pigmentation in this. 
"Through the Dark"-Liquilights Glow Gloss-Electric glitter poppy lip gloss that glows to neon red-orange under UV light
A pretty bright pink that pairs well over the lipstick.  I unfortunately don't have a UV light around, but this would have been awesome back in the day when I still went to the clubs on 6th St.
"Little White Lies"-palest warm gray
A nice highlight color.  It is very pale but very buildable.  With a primer it will pop.
"Don't Forget Where You Belong"-soft pink shimmer
 I fell in love with this color as soon as I saw it.  Unfortunately it was really powdery when I swatched it.  It seems like it might have some fallout but I'm sure a primer would help.
"Half a Heart"-metal gray
Great pigmentation and perfect for the crease.
"Strong"-charcoal black matte shimmer
Also has great pigmentation.  A good color for that smoky eye look.
"Midnight Memories"-silver glitter cream
It's nice.  This is definitely for the younger set which is who this is marketed to.  Still would look nice layered over any of the other colors.
"Better than Words"-blackest black eye and body crayon
It has a good creamy texture and applied easily.

Not Swatched:
"Little Black Dress"-volumizing mascara in perfectly black
"Right Now"-liquefied metallic steel nail varnish

One thing I really liked was how they added this on the inside of the tin.  It shows how to get 3 great eye looks using the products in the collection.  For younger girls who are learning to apply makeup, this is a great tool.  It's little details like this that make this set great.

Overall I'm pretty impressed with everything in this collection.  Other than the silver glitter eye shadow, even someone who is older (like myself) can use this collection to make same great looks for going out, date night or even every day depending on your look.  I also think that this would be an amazing gift for those out there with "Directioners" in their households. 

This kit retails for $28.50 and is now available at: 
Stage Stores
Beauty Brands
Lord and Taylor
You can find out more on their Facebook page, including photos fans have uploaded to the site.

  *I received this from Brand Backer for review purposes. 

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